The Challenge
Integrated Fire & Safety is a 37-year-old fire protection company serving two counties in California. Their existing website had placeholder text on the About page, broken internal links, a contact form with a typo in the field label, and walls of generic AI-generated copy. They had one Google review despite nearly four decades in business. Their competitors had more online visibility despite being less established and less capable.
The company had no digital lead generation strategy. All business came through existing relationships and word of mouth. They needed a web presence that matched the quality of their actual work.
What We Built
A complete website rebuild on a modern tech stack: 24 pages including dedicated service pages, industry vertical pages targeting restaurants, property management, healthcare, and commercial facilities, and service area pages for every city in their two-county region. Full local SEO infrastructure with schema markup on every page, FAQ sections with structured data, and an interactive service area map.
The site also includes a custom admin panel backed by a centralized database for managing job listings and form submissions.
Key Results
- 24 pages built with full SEO infrastructure
- Industry vertical pages targeting 4 key sectors
- Service area pages for every city in two counties
- Schema markup on every page
- Interactive SVG county map
- Admin panel for job listings and contact management
- Positioned ahead of every local competitor in digital presence
What’s Next
Phase 2 is a centralized operations and finance dashboard connecting field inspection software and accounting data, giving leadership real-time visibility into revenue, technician utilization, and customer profitability.